Entering the Swiss market
For French tech, digital and IT services companies. Market study & Go / No-Go, local communication, commercial groundwork, full local establishment.
Explore the path → Independent advisory · French-speaking Switzerland A shared language
A shared language
doesn't make a shared market.
The trusted France ↔ Switzerland bridge for tech, digital and IT services companies entering the Swiss market — and the operational partner for Romandie SMEs ready to accelerate.
The classic pitfall
A junior salesperson, a shared office, and an empty pipeline.
Many French companies treat Switzerland as just another region. A few months later: high costs, a demoralised team, lost opportunities. The Swiss market demands genuine cultural and economic literacy — primacy of local networks, long decision cycles, and a legitimate caution toward foreign players without local roots.
The FJ Advisory approach
The France ↔ Switzerland bridge.
Career path through Paris, London and Jersey, then nine years in French-speaking Switzerland. A dual Franco-Swiss culture that opens the right doors — and avoids the missteps that close the others. A modular offer, phase by phase, to keep risk under control at every step.
Four pillars, modular by design Core offer SMEs · scale-ups Swiss micro-businesses Product
Pick the angle that fits your situation.
Every pillar starts with a low-cost Discovery module — validate the opportunity before any heavier commitment.
Commercial development & VP Sales
For growing French-Swiss SMEs and B2B tech scale-ups. Go-to-market audit, sales process, development retainer, fractional VP Sales, mentoring.
See modules →HR & operational support
Express HR diagnostic, start-up setup, trustee interface, regular operational presence. Executive support without a full-time hire.
See modules →CEO Agent
Strategic AI copilot, published by our technology partner. Monthly subscription (CHF 299) or annual (CHF 2,990, two months free).
See offer →Ready to cross the bridge?
A 45-minute discovery call to clarify your situation, validate Swiss market fit, and identify the next concrete step.