About
Flora Jongejans — founder.
A dual Franco-Swiss culture, built on the ground. The reflex of seeking nuance before pushing an argument. The conviction that a market is won through relationships, not volume.
Career path
Paris, London, Jersey — then nine years in French-speaking Switzerland.
- Paris — early steps in B2B services and consulting.
- London — exposure to international markets, Anglo-Saxon codes.
- Jersey — regulated environment, operational rigour.
- Romandie — nine years building a network and reading the local market.
This path produces a binocular read: understanding what a French leadership wants, and what a Swiss decision-maker expects — without confusing the two.
Why FJ Advisory
A bridge, not an expat assignment.
Too many French companies parachute in a salesperson, hope they'll "hold the fort", and six months later find the pipeline empty. FJ Advisory inverts that: a lent local anchor, modular, with a gradual handover when you're ready to internalise.
The offer is deliberately modular: Discovery, Project, Mandate, Subscription. Start small, validate, extend.